Tarrit is a premium menswear brand from Tiruppur, built on a simple belief: clothing should support who a man is, not ask him to become someone else. Founded on material honesty and quiet confidence, it needed creative direction and a voice to match that philosophy. No noise, no excess, nothing performed. X Studios came in as a close collaborator from the start, to build the brand’s creative system from the inside.
UNmoda came to X Studios with one ambition: to launch a world-class streetwear label out of India. The worn path was there for the taking, New York street culture, LA surf, the references every streetwear brand borrows. We turned away from it, and went back to what “street” has always meant: an identity, a platform for expression, a coming together of the marginalised, the suppressed, and the exploited, to make and to lead change. That idea, not a coastline in America, became the foundation of the brand.
Working from Tiruppur gives us access and insight no studio in London or Sydney could have. We understand the material, the supply chain, and the market, all at once. In this industry, that is rare.
We start by understanding your brand, your goals, and your constraints. Honestly, and without a sales agenda.
