Founder and Creative Director. Thirty years in fashion, from the shop floor up, now building from Tiruppur.
Everything he does comes back to communication. He will use any medium that carries the message, a photograph, a garment, a sentence, a room, because the medium was never the point. The point is to take what a brand truly wants to say and place it, intact, in the hands of the person it is meant for. No manipulation. No manufactured drama. No lies. Just the truth of the thing, told well.
He works between Australia, Bali, and India, and he built the studio in Tiruppur on purpose. The city helps clothe the world. A creative studio belongs where the cloth is cut, not at a safe distance from it.
He is not trying to prove anything. He gave that up a long time ago. What remains is simpler, and harder: a faith in people, and in what they make when someone trusts them to make it well. Put good people in a room and good things happen. He has watched it happen too often to call it luck. That is the whole of X Studios. It is what X Possibilities means.
And he believes the hour is late for anything less than good brands. Brands that respect the people who make them and the planet they are made from. To him, sustainability was never a season or a slogan. It is a condition of the work, or the work does not begin.
I don’t want to prove anything. I believe in people. I just want to make things possible, because when good people come together, good things happen. It is time we created good brands. Brands that respect people, and the planet.
Started on the shop floor, and ran a retail business in Australia
Thirty years in international fashion, across four continents
Founder and Creative Director, X Studios & Fashion Labs
Co-Founder and CEO, Australian Supermodel of the Year
Founder, Jeans Corp
Co-founder, Discover India Studios
Creative Director, Miss Global Organisation Worldwide, 2022 to 2025
Founder, Clothes Don't Maketh The Man, 2020
